Cabela’s – “Next Generation Stores – 100,000 SF Prototype”
Cabela’s was seeking to streamline their retail operations and move from a destination architecture approach to a more retail driven store model. To achieve this task, Crabtree, Rohrbaugh & Associates (CRA Architects) was to target a store design that was smaller in overall footprint, more cost effective and efficient. The new stores though smaller in size then recent stores housed more retail space.
The new 100,000 SF prototype has a centralized high bay with exposed wood structure. Conservation Mountain is still back and center and serves as a visual anchor as you enter the store.
This prototype design once developed by CRA Architects was then rolled out by multiple architects throughout the country. There were a total of 18 Next Generation Stores designed and constructed throughout the United States and the stores reported an increase of 47% higher sales per square foot than its legacy stores. (Motley Fool, 2014)